The integration of existing backend systems is of great importance. In most companies, IT is determined by a mature and heterogeneous application interface. Using documented APIs or web services, it should and has to be possible to combine backend applications (such as ERP systems, a PIM or an eShop, ...) and offer users an UX-optimized frontend – in order to overcome (application-based) boundaries.
Today’s successful companies put all processes on the digital test bench. They are equipped with latest technologies in order to be one step ahead of their competitors.