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Strategic SEO

Strategic SEO

Google is the most used search engine throughout search markets worldwide. Each year, Google rolls out hundreds of updates. Some updates, such as Panda, Penguin or RankBrain come with massive changes. In addition, the increased use of smartphone means that more and more searches are carried out through mobile devices. Content therefore has to meet very different requirements than it had to just a few years ago.

Strategic SEO

A regular evaluation of systems and processes is very important and a huge part of a successful SEO strategy.

We are able to meet defined SEO or website goals by

  • Positioning with relevant keywords
  • Increasing organic traffic
  • Increasing conversions
  • International placement
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Mastering search engine optimization

When it comes to analysis, we rely on a number of different tools: Google Search Console, OnPage, Sistrix, Searchmetrics, and Google Analytics (or the web analytics tool that the customer is currently using, such as Adobe, econda, Webtrekk, etracker, or Piwik).

We receive the following data

  • Visibility (desktop & mobile)
  • Keywords & rankings
  • Indexed pages
  • Traffic
  • Backlinks
  • Technical website structure
  • Existing content

 

Process of our search engine optimization

The development of an SEO strategy happens in 4 steps:

  • Analysis
  • Evaluation
  • Action planning
  • Implementation

 

This analysis is the basis of our SEO strategy. Once all the data has been determined, we start an evaluation and coordination of the measures from the project plan that has been finalized with you. During implementation phase, the developed SEO strategy is implemented and will be continually reviewed.

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Your benefits

  • Increasing the range
  • Improved rankings
  • Increased number of relevant users
  • Increased brand awareness
  • Increased conversion rate

Our service

  • Web analysis and evaluation
  • Review
  • Observing current SEO trends
  • Implementation
  • Monitoring
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