EurothermenResorts is the biggest tourism company in Upper Austria, offering your hotels and luxurious thermal baths a diverse range of health and wellness services. edicos has introduced EurothermenResorts to a concept and a basis application for a modern and extensive CRM system in order to reinforce the contact to customers and interested parties. All relevant data stemming from the booking system is now imported from a CRM system, simultaneously developing a two-way interface to the e-mail marketing solution. In the future EurothermenResorts can launch target-group specific marketing campaigns, thereby addressing their customers and interested parties with interesting, personalized and relevant offers.
Integration of all relevant customer data into the system
User-friendly presentation and maintenance of data on one side
Analysis and classification of target-groups
Independent selection of target persons for marketing campaigns with the transaction taking place using the campaign tool
Integration of data analytics