eurothermen Schwimmbad

EurothermenResorts

Customer and campaign management solution (CRM) for EurothermenResorts utilizing CodeForceOne

Customer and campaign management solution (CRM) for EurothermenResorts utilizing CodeForceOne

EurothermenResorts is the biggest tourism company in Upper Austria, offering your hotels and luxurious thermal baths a diverse range of health and wellness services. edicos has introduced EurothermenResorts to a concept and a basis application for a modern and extensive CRM system in order to reinforce the contact to customers and interested parties. All relevant data stemming from the booking system is now imported from a CRM system, simultaneously developing a two-way interface to the e-mail marketing solution. In the future EurothermenResorts can launch target-group specific marketing campaigns, thereby addressing their customers and interested parties with interesting, personalized and relevant offers.

Our services

  • Analysis of the existing system environment
  • Development of a customer relation management application targeting the customer and campaign management on the basis of CodeForceOne
  • Implementation of a data model for the centralized integration and administration of customer data from different systems
  • Integration of diverse systems such as Evalanche (e-mail marketing solution) and Fidelio (hotel software by Oracle)

Selected highlights of the project

360 degrees CRM

360 degrees CRM

Integration of all relevant customer data into the system

Simple maintenance

Simple maintenance

User-friendly presentation and maintenance of data on one side

Communicate in a target-group relevant manner

Communicate in a target-group relevant manner

Analysis and classification of target-groups

Simple campaign management

Simple campaign management

Independent selection of target persons for marketing campaigns with the transaction taking place using the campaign tool

Measuring resonance and targets

Measuring resonance and targets

Integration of data analytics

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